We’ve articulated our purposes, values, and leadership beliefs, in what we call our compass. We try to live the elements of our compass every single day – bringing our culture to life in everything we do. It’s what makes our brand so unique and special. We are a human-first brand that cares deeply about our people; its the people that make the chicken!

• We’re values-led, not rules-led.
• We blend making money with having fun and changing lives.
• We know it's possible to do good business and do good.
• We recognise and reward each other beyond work and outputs.